Carole Nash enters military vehicle market

(23/10/2009)

Carole Nash has entered the military vehicle market pledging to repeat the success it achieved in the highly specialist motorcycle insurance sector where it is market leader. And it says its new policies have been directly influenced by feedback from military vehicle owners themselves.

“Prior to launch we conducted extensive research which included taking our draft proposals out to enthusiasts. Their feedback was instrumental in shaping the final scheme because whilst they said we’d ticked all the right boxes in terms of things like free agreed value the one thing that was really needed was a policy that offered decent multi-vehicle discounts,” commented Carole Nash’s head of marketing, Rebecca Donohue. “A significant proportion of enthusiasts own more than one vehicle and yet this wasn’t reflected in the insurance marketplace.”

Donohue says that working closely with enthusiasts has been key to the company’s success in over the years. “Our motorcycle policies have been shaped, tweaked and launched in direct response to feedback from bikers’ clubs, groups and the people we meet at grassroots events. The same will be true with military vehicles as, like motorcycles, this is a specialist, enthusiast driven market that requires equally specialist and knowledgeable expertise. Classic bike enthusiasts might ring around for a quote for a Flying Squirrel and most brokers would think they were a bit mad and the same would be true for Ferrets.”

To ensure staff are up to speed Carole Nash has created a dedicated team which has undergone extensive training, including briefings from one of its own employees who co-owns an array of modern military machines based at the MOD’s Swynnerton Training Area, near Stoke.

The new policies offer comprehensive insurance with free agreed value assessment, discounts of up to 13 percent for membership of an owners’ club and up to 90 days foreign use entitlement. Cover also provides for left hand drive vehicles, personal effects, personal accident, green lane, off road, static and road safety rally cover. Limited mileage discounts are also available with policies offering low excesses from just £100.

Related categories:  Car insurance 

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