Insurance News Portal - the premier publication for the insurance markets
Advertising and promotional
opportunities include:
The Insurance News Portal is the premier online publication in the UK for the insurance market, with an unparalleled reputation and authority. It publishes the latest news, case studies, research articles and market reports for the insurance industry. The Insurance News Portal is essential reading for anyone who wants to keep up-to-date with the latest policy and company news as well as regulatory changes.
A highly targeted publication
Our readers are looking to buy or renew their insurance policy. The Insurance News Portal provides advertisers with a unique opportunity to promote their policies and services in a respected, authoritative medium to a wide range of clients and prospects.
Over the last years, we have commissioned independant research companies to provide an objective and independent survey of our readers. They question readers to clarify their insurance needs, and the impact of adverts in the Insurance News Portal.In the latest survey, 67% of respondents reported having purchased or recommended a purchase or requested further information as a result of an advertisement in Insurance News Portal.
Visits to the Insurance News Portal site are steadily increasing with currently 30,000 visitors each month, representing 200,000 monthly page impressions.
Delivering results
By advertising in the Insurance News Portal, you ensure that you are getting the very best coverage of the insurance market, AND also that your adverts are reaching the key decision makers.
If your target is the insurance market, and you want to implement focused marketing campaigns that deliver documented results, fast - then advertise in the Insurance News Portal.
Cost-effective marketing that gets results
- Keyword sponsorship: With this new powerful option, you can "purchase" a specific keyword on Insurance News Portal, e.g. "car insurance" or "life insurance". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page of specific policy page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. Keyword sponsorship costs £500 / keyword / month (+ vat), or 750 euros, or 950 US$ (minimum 3 months).
- Banner advertising: With banners, you can display your latest policies and promotions, in a highly visible area of our site. Your banner can be linked to any page on your website (your home page, or the relevant policy page for instance), giving you both sales lead and brand exposure. A banner advert only costs £750 / month (+ vat), or 1,175 euros, or 1,400 US$, which is very competitive compared with the price of advertising in printed magazines.
Technical specs: Top banner = 468 pixels wide x 60 pixels high, gif or jpg, no more than 8kB. Right banner = 160 pixels wide x 60 pixels high, gif or jpg, no more than 8kB.
- Directory: Our visitors use the Insurance News Portal directory to source suppliers of insurance policies and services. By upgrading your entry in the Insurance News Portal directory, you will ensure that your company gets additional exposure - thus generating more leads from interested prospects. We offer 2 upgrade packages: With the silver package, you will get your full contact details, your company description and will be listed in all policies categories relevant to your organisation. With the gold package, in addition to all the silver features, you will also get a guaranteed first page listing, an active hyperlink back to your site, and your logo to promote your brand. The cost of upgrading your directory entry is only £250 / year (+ vat), or 375 euros, or $450 for the silver package and £400 / year (+ vat), or 600 euros, or $700 for the gold package.
- Sales lead generation: With the Insurance News Portal sales lead generation service, you get a special link on all the articles we will publish about your organisation. This special link will be highlighted to stand out on the page, so that readers can follow it to register their interest and send you their details. From previous experience, our sales lead service could generate hundreds of genuine and 'hot' sales leads. This sales generation service costs only £95 / month (+ vat), or 150 euros, or 170 US$ (minimum 12 months). Based on the cost of sales lead generation through other channels (compare it to the cost of a stand at a trade show or even a 1 page advert in a printed magazine), this is a remarkably cost-efficient commercial investment.
- Other opportunities: We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest policy range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.